Castelane, Inc.
For the Prose

Mission statement

Castelane seeks to provide a wide variety of affordable and innovative marketing tools and services to authors, publishers and publicists to promote their books and improve their brand in the market. We strive to offer personalized “one-stop-shop” marketing services to those who may not have the skills or time to market themselves.

Company Story

In 2007, Kim McDougall had her first book published and began the arduous journey of marketing her novel. This was the beginning of the eBook era. Amazon was getting ready to launch the first Kindle. The world was becoming a multi-media social network jungle. Kim immersed herself in the publishing industry and discovered the newest marketing tool: book trailers. She created her first trailer for her young adult novel, The Stone Beach. Having been a photographer all her life, she had a flair for the creation of these visually stimulating videos that promoted books. Soon, other authors started asking her to produce trailers for their books and McDougall Previews was born. In 2009, she picked up her first large contract to create trailers for a major review site. Since then, she has created over 400 unique videos to promote books of all genres. Today, Castelane Inc. is well-known and respected in the growing community of independent authors, publishers and publicists.

Under the business, Castelane, Inc., Kim has joined forces with her husband, Louis Chatel, former Sales and Marketing Director of Olympus Imaging America, to create an all-in-one shopping experience for both authors looking to market a book and for readers looking for their next great read. Louis’ 20+ years in business will allow the company to expand, giving Kim the opportunity to increase the line of creative services offered to authors.
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